In almost every game, just like a good story, there is a beginning, middle and an end. We’ve talked before a bit about “win states” and “failure states” which are, of course, end game events. Since Nuvana games revolve around mission-based activities, our opening gambit is almost always a call to action. What we’ve noticed over the years, is that if the gaming environment is prepared in certain ways, the more successful the learning outcomes. It really doesn’t matter if the environment is in a school, in a business, or an organization, there are certain qualities that create optimum pre-launch conditions.
First off, the environment has to be safe. A good call to action challenges players to engage in actions that are often outside their comfort zone. In fact, in our opinion, the definition of a good learning community — whether a school, a workplace, or an affinity group — is one in which the environment feels safe enough for the learners to accept even the most demanding challenges that will likely end in failure. Furthermore, in a safe community, players feel comfortable about sharing everything from best practices to authentic feelings to constructive criticism.
That said, when we began creating Nuvana games, our team spent many hours debating on who should create these calls to action. After all, generating calls to action is a tremendous responsibility and bestows upon the creator a considerable power. You’re telling the community what to do. You’re dictating their behavior. Given that authority, one faction on our team felt that admin and experts should make up all the missions. But another faction had a very different opinion. They felt that the player community should also have that right to create missions.
If you’re familiar with any of our games, you know that it was the latter camp that won the day. On every one of the games we’ve launched thus far, there is a subtle but radical feature common to them all: there is a clickable button that reads: “Suggest a mission.”
What we didn’t realize at the time we first embedded this button was how empowering this little button was to any playing community. In most learning communities, it is a “Top Down” proposition. The teacher or admin or the COO or the exec director or the expert tells the community, “This is what I need you to do to satisfy MY standards. This is what I challenge you to do.” But in one fell swoop, the Suggest-a-Mission button flipped everything by fostering a “Bottoms Up” environment. The player pool is able to tell admin, “Why don’t we do this! THIS is what I’m interested in — and so should you!”
Essentially, the community was empowered.
The level of engagement went through the roof, even in subject areas that normally have minimal interest. Rarely do we see flame wars or spamming in our games. Mutual respect is the order of the day. Liking and moderation is a much more intrinsic behavior rather than a frivolous activity because it actually means something coming from an engaged and committed community. Instead of slacking off, players tend to exceed expectations. And all because the player-base is empowered. They are, in essence, owner-operators of the game along with admin. You don’t vandalize your own property, right? So too with learning communities: by empowering the learners, they become the mentor/guides with real investment in the outcomes as they build social capital in the activity.
Dan Pink talks about this in his TED talk about motivation. His cites scientific research that shows incentives like rewards and bonuses often diminish performance results. (Another reason why I’m on the fence when it comes to badges.) When it comes to driving higher performance, Pink believes it’s a matter of three triggers: autonomy, mastery, and purpose (especially if it’s higher purpose). In results-only work environments (R.O.W.E.), employees who are given autonomy over their hours and the direction of their efforts, their productivity and work quality goes way up. In other words, empowerment. ROWE companies like Google and Pixar certainly prove out the strategy.
So back to what makes a good learning community: it’s safe. And it’s empowered.
Well, according to renowned high school, math teacher, Sam Calavitta, an effort-centric environment is key: “Contrary to popular belief, brilliance is not a prerequisite for learning math. Rather, perseverance and diligence over time can certainly equalize — and even surpass innate ability,” said Calavitta, who has taught everything from remedial math to advanced calculus. “I teach my students to never, never, never give up!” In the jargon of psychologist Carol Dweck, this philosophy is the essence of “growth mindset” — where recognition of effort leads to authentic learning and mastery.
And lastly (at least for now), let’s not forget fun. When the learning environment is fun, the play leads to innovation and inspiration. We see this in the workplace, like Pixar and Ideo. We see it in schools, like MIT’s Media Lab and Carnegie Mellon. More on this in a subsequent post.
For now, before launching any kind of digital media learning project, think about prepping the space first. Make it:
As we all know: we reap what we sow. Let us know what blossoms from your efforts and if you have any suggestions for “pre-launch conditions.”